So, Ziggy the Worm, our first game has been out for about two and a half years now. I’d like to sum these two and a half years up.
First off - what was our intentions to release a game for free?
- We wanted to get something released. Something to justify (to our selves) all the time we spend developing games. Get a taste of the feeling to actually have released something that a lot of people enjoys playing.
- We wanted to spread the word about our company. We figured that once we got something to sell it would be a lot easier to get started selling, if we’re not totally unknown in the business. Hopefully Ziggy won’t scare people off…
So, “why another snake game”, you say. Given the prerequisites (free game = minimal budget), our primary reason for deciding to develop a snake game remake was that we wanted to make a game small enough so it wouldn’t take “forever” to develop.
At first we were aiming to add a lot of features such as network play, but we skipped all the extras (except the split screen mode) so that we would have something left to do for a second version. Skipping the extras helped us getting the game out in time (and keeping it free).
How did we promote the game? We haven’t yet… we simply released the game (for Windows and Linux) on our own website and posted it on download.com and some other download sites. Not much happened, downloads-wise, at this point though.
A few months later we released a patched version of the game, but this time we added a native Mac OS X binary to our file list. We also posted the game on the apple downloads website at this point.
Posting the game on apple downloads was the best thing that ever happened to Ziggy. We got recommended as “staff pick” and our downloads rocketed!
At this point the Mac OS X version of Ziggy is the most popular one, closely followed by Windows. The Linux version isn’t getting many downloads at all and to be honest we probably won’t be releasing any more games for Linux. It simply isn’t worth the time and all the fuss.
Exact download numbers are hard to get since the game is available on many freeware game sites now. But we got somewhere around 40.000 downloads (and counting) from our website. The figure will probably be more than the double if you count all the downloads from download.com, freeware websites and likes. Which is pretty OK for a simple snake remake!
So was it worth all the time spent? Most definitely! We are very pleased with all the downloads and the feedback we got and it has certainly encouraged us to work even harder on our next game.
We would really love to develop a sequel to the game with all the features we first planned and hopefully we’ll get the time to do it in a not to distant future.
Although we will probably not develop another free game in the foreseeable future. We simply cannot afford to spend our time on non-profit projects at the moment. But for those with the time (and the money) to do so, we would highly recommend it to boost your company!